Data Privacy
Data Privacy
Embedded Files
We prioritize full compliance with data protection regulations to safeguard our clients' customers' data. To achieve this, the Ci application exclusively utilizes non-personally identifiable information (PII) data points for creating and delivering product or content recommendations.
Core principals for data handling
Core principals for data handling
We strictly adhere to the following key principles in terms of data privacy:
Our application exclusively utilizes non-PII data. Under no circumstances do we transfer or utilize personal data such as location, names, or email addresses of our clients' customers.
We retain our customers' business data for a limited period, with the timing of deletion varying based on the frequency of the deletion process. Detailed information can be found below.
Our customers always have full visibility of the data used by our application.
We provide dedicated, free-of-cost support for any subject access requests if required.
All event and behavioral/tracking data is deleted when our customers uninstall the application.
List of Data Sources
List of Data Sources
Customer
Customer
- Purpose: Used to create personalized AI & ML recommendations e.g. last purchased, recently viewed etc. We only use id to link with transactional and behavioural history. No personal data like name, email addresses is being either stored or used by our application.
- Data Retention: 12 months
- Data attributes:
- id
- accepts_marketing
- created_at
- updated_at
- state (account status)
- country_code
Orders
Orders
- Purpose: To calculate ML + AI recommendations based on order history i.e. Previously purchased, most popular etc
- Data Retention: 12 months
- Data attributes:
- id
- created_at
- updated_at
- currency
- current_total_price
- customer.id
- product_id
- quantity
- sku
- variant_id
Products
Products
- Purpose: Product metadata is the central part of our application and it is being used in many different ways including
Preview functionality within the app for widget designs
Delivery of the product recommendations
Recommendation calculation i.e. inventory check, new arrival recommendation model etc
- Data Retention: This data is not purged as it does not contain any PII information
- Data attributes:
- id
- created_at
- updated_at
- product_id
- sku
- variant_id
- vendor
- product_type
- handle
- published_at
- status
- tags
- title
- inventory_quantity
- position
- price
- title
- src
Collection
Collection
- Purpose: Collection are used either for targeting specific page sub categories to display the recommendations or calculation of recommendation model based on specific product categories
- Data Retention: We do no delete collections as it does not contain an PII data
- Data attributes:
- id
- created_at
- updated_at
- handle
- title
- published_at
- rules
Tracking
Tracking
- Purpose: The tracking information is being collected when users interact with our recommendation widgets, we use tracking to create performance reports, account usage threshold calculation and recommendations calculations e.g. featured product, most popular products etc. For more details about tracking library please [click here]
- Data Retention: Tracking logs are only kept in the system for 3 months only
- Data attributes:
- eventCreatedAt
anonymous_id
crm_id
event_name
org_id
proposition_id
campaign_id
category_id
subcategory
page
rec_article_ids
currency
order_id
order_value
page_title
Organization
Organization
- Purpose: This data source is being used in multiple ways including account access & authentication, currency and language identification, pricing plan subscription, Account onboarding & off boarding etc
- Data Retention: The organization details are only purged after the application have been un-installed
- Data attributes:
- domain
- account email
- primary_locale
- currency
- shop name
- country
- phone
timezone
shop_owner
money_format
Tips
Tips
Explore Captured Data: You can easily view all the data collected by our application by navigating to the explorer menu.
Data Export Option: If you need to export any tracking or operational data back to your local data repository, feel free to get in touch with us for more details on how to do this.
Dedicated Support: We offer dedicated and free support for any subject access requests that may be required to ensure your data privacy.
Data Deletion: Rest assured that all data is automatically deleted within 30 days of uninstalling the app, maintaining your data privacy and compliance.
Still need help?
Still need help?
Please contact our professional support team if you require further assistance
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