Collection
Collections are groupings of products you can set up, to make it easier for your customers to browse all products within a certain category. For example, a fashion merchant might set up a collection of men's shirts. A home décor store could set up a collection of lamps.
There are mainly two types of collections:
An automated collection uses selection conditions to automatically include matching products. You can add up to 60 selection conditions. You can also specify whether products need to meet all of the conditions or any of the conditions to be included in the collection. When you add a new product that matches the selection conditions for a collection, the product is automatically added to the collection.
A manual collection includes only the products that you choose individually. Because of this, the collection always contains the same products unless you specifically add or remove products.
Ci application is designed to use collections in two ways:
Page Filtering: Collections can serve as a powerful page filter, helping you configure the campaign destination, which dictates where your recommendations will be displayed.
Refining Recommendations: When configuring the campaign target, you can refine recommendation models by applying filters based on specific product collections. This level of customization ensures your recommendations are finely tuned to your unique business needs.
This documentation page cover the following topics:
How to use collections as Page filter
How to use collections to filter recommendation model
Collection Overview Interface
Collection Detail Interface
How to use collections as Page Filter to configure campaign destination
The Ci application's campaign feature empowers users to choose precisely where their product recommendation widgets will shine. This destination selection typically corresponds to specific pages on your website, such as the homepage, checkout, or thank you page. The ingenious use of collections as page filters catapults your campaigns into a realm of laser-focused precision.
Let's dive into practical examples to illuminate how collections can supercharge your campaign strategy:
Use-case 1: Imagine a savvy marketing manager orchestrating a special promotion for the delightful kids' section on their website. They're eager to showcase tailored recommendations to anyone visiting the kids' collection page. Achieving this is a breeze—simply select the "Kids" page filter within the Collection settings, as beautifully depicted in the image above.
With the Ci application's campaign feature and the strategic application of collection-based page filters, you'll wield the tools needed to craft targeted, personalized, and effective campaigns that resonate with your audience.
How to use Filter to refine recommendation models
We provide users with the invaluable ability to incorporate specific product collections as filters for recommendation models, thereby enabling them to precisely target distinct groups of products. This feature is artfully designed to empower users, allowing them to deliver content that is not just relevant but profoundly aligned with their unique business strategies.
Let's illuminate this with practical scenarios:
Use-case 1: Picture a marketing manager gearing up for the Black Friday frenzy. They're eager to spotlight particular products on their homepage—items that are not only on sale but also boast a discount percentage exceeding 10%. The solution? Create a collection aptly named "Sale," as showcased above, and pair it with the "Featured Products" recommendation model. The outcome? A dynamic display of the most pertinent featured products that are on sale, all within the confines of that specialized product collection.
Use-case 2: Consider a business specializing in mobile devices and their accompanying accessories. Their goal is to enhance the user experience by suggesting related products on the product pages of these mobile devices. The magic happens when they employ the "Related Products" recommendation model and seamlessly integrate it with their "Mobile Accessories" product collection. The result? An array of product recommendations meticulously tailored to each mobile device, all elegantly presented on the respective product pages.
By harnessing the power of product collections, users can craft targeted, effective campaigns that seamlessly align with their business objectives, transforming their strategies into precision-guided success stories.
Collection Overview Interface
The Collection Overview Page serves as a comprehensive window into the organization and management of collections on the merchant's website. Here, users can effortlessly access and comprehend the entirety of their collections. The key features at your disposal include:
Collection Label: The label of the collection.
Collection Type: Discern whether a collection is smart or custom, categorizing them as per their dynamic or manually curated nature.
Status Indicators: Instantly identify the availability status of each collection, distinguishing between those actively in use and those archived or temporarily shelved.
Action: Drop down menu which allows operates to deplicate an existing collection
Streamlined Navigation: Seamlessly navigate to the Collection Detail Page by simply clicking on the label of any specific collection.
Sorting Options: Enhance your user experience with the ability to sort collections by label, type, or status, promoting efficient organization.
Effortless Search: Locate specific collections with ease by conducting targeted searches based on their labels.
The Collection Overview Page equips users with the essential tools to efficiently manage and explore their collections, ultimately optimizing their workflow and productivity.
Collection Detail Interface
The Collection Details Page has been meticulously designed to provide users with an extensive understanding of each product collection. It offers valuable insights into the collection's type, its rules of composition, and its integration into active campaigns. This page is thoughtfully divided into four sections, each serving a distinct purpose:
Header: This section offers a quick overview, presenting essential information such as the collection's label, status, and its type. It also give users the ability to switch between the Info and Designer tab:
Info Tab: Showcase the description, rules, products which belongs to the collection and finally which campaigns are using the collection which the operator is currently viewing
Designer Tab: Displays all the projects which belongs to catalogue and showcase which projects are added to the collection. The designer tab can be used to select specific products when operator creates a new collection within Ci app.
Description: Here, users can access the collection's definition, providing insights into its purpose and the criteria set by the shop owner for inclusion.
Rules (For Smart Collections): If the collection is a dynamic, smart collection, this section outlines the rules governing the selection of products that fall within its purview.
Products: Overview of all the projects within the collection which is being viewed
Used in Campaigns: The final section provides an overview of all campaigns that have incorporated this collection into their strategy. Users can easily access campaign details by clicking on the respective campaign label, ensuring seamless navigation and comprehensive campaign management.
By offering a holistic view of product collections, the Collection Details Page empowers users with the tools necessary to make informed decisions, streamline their campaigns, and optimize their online storefront.
Tips
Enhance Your Campaigns: We highly recommend utilizing both page filters and recommendation filters to create more targeted campaigns. This strategic approach guarantees improved relevance and higher conversion rates for your campaigns.
Best Practices in Collection Management: It's considered a best practice to implement a naming convention and provide clear descriptions for your product collections. This practice not only simplifies collection management but also enhances overall organization.
Streamlined Archiving: When you archive collections on your website, our application seamlessly deactivates all existing campaigns that are actively using those collections. This automated process ensures a smooth and efficient transition when managing your collections.
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